Episode 50: Making Waves in Fitness With Deep-Water Running with Jennifer Conroyd

/ Health, Energy & Performance / By

Jennifer Conroyd is the founder of Fluid Running, a deep-water running fitness company, offering group classes in the western suburbs of Chicago and an app-based system available internationally. She created Fluid Running after she got injured training for a marathon. She is an 18-time Boston Marathon qualifier and an Ironman finisher. She is passionate about fitness and doesn’t want people stopped because of pain, age, weight, or fitness level. Jennifer holds several health and fitness certifications and has a BS from Miami University in Ohio. She began her career in marketing, specifically fast food marketing prior to making the switch to health and fitness. She is currently on the executive board of the Legacy Guild.

Why This Episode Matters 

This episode highlights the power of stepping into new territory, staying resilient through challenges, and embracing both expected and unexpected outcomes. By taking action, surrounding yourself with the right people, and being willing to ask and adapt, you create momentum that drives both business success and personal fulfillment. 

In this Episode, We Discuss: 

  • Community Contribution and CharityMarket Differentiation and Research
  • Perseverance and Adaptability
  • Unexpected Positive Outcomes

Conversation Takeaways

  • Encourage your community to actively participate in charitable activities and contribute to those causes. Utilizing various platforms can help connect and engage more people in these endeavors.
  • Emphasize the importance of going where others are not. Stand out by conducting thorough research and showcasing what makes you unique. Understanding and establishing your unique value proposition is crucial.
  • Don’t give up easily. Embrace failure, learn from it, pivot when necessary, and surround yourself with people who have complementary skills. This collaborative and resilient mindset is essential for business growth.
  • Sometimes, the most valuable results are the unanticipated positive impacts your work has on others. Embrace these “light bulb moments,” as they contribute to personal and professional fulfillment. Be bold, ask “why not,” and take calculated risks. The more you try, the higher your chances of success.

A Quote To Remember 

“The best help would be getting people to give it a shot, because that’s the hardest part: getting them to take that first step.” – Jennifer Conroyd

Light Bulb Moments – Episode 50 

Making Waves in Fitness With Deep-Water Running with Jennifer Conroyd 

The Light Bulb Moment of This Episode 

Innovation comes from action. When you start with an idea, step into untapped spaces, and stay persistent through failure, you create opportunities not just for yourself—but for others in ways you may never expect. 

Light Bulb Moments & Reflections from the Episode 

  1. Start with an idea and figure it out. 
    Progress begins with action, not perfection. 
  1. Go where others are not. 
    Opportunity often exists in overlooked or untapped markets. 
  1. Differentiate through research and execution. 
    Understand your space and clearly show how you’re different. 
  1. Don’t give up—fail, pivot, and keep moving. 
    Failure is part of the process; adaptation is the key to growth. 
  1. Do what you enjoy. 
    Passion fuels persistence and long-term success. 
  1. Surround yourself with people who complement your skills. 
    Growth happens when you bring in expertise beyond your own. 
  1. Focus on building your business. 
    Consistency and commitment drive results. 
  1. Value the unexpected outcomes. 
    Sometimes the greatest impact comes from results you didn’t anticipate. 
  1. Be bold and ask. 
    Taking initiative opens doors—often more than you expect. 

Connect with Jennifer Conroyd: