In episode 28 of Light Bulb Moments, I sit down with Jordan Hanson, an atypical attorney with an atypical career path for somebody who is just 39 years old. Jordan’s journey began in a fourth-generation family company, where he developed a passion for family businesses—their opportunities, challenges, and inherent complexities. From working as a laborer in his family’s brick yards to leading its distributorship through a sale to a publicly traded company, Jordan has embraced the chaos and unpredictability of family enterprises.
By age 33, he had achieved more than most do in a lifetime, but he wasn’t ready to stop. Instead, he channeled his experiences into the field of Entrepreneurship Through Acquisition, founding YARD 1, a concrete pumping subcontractor now operating across four states.
Meet Jordan Hanson
Jordan Hanson is an attorney and entrepreneur with a passion for helping family businesses thrive. His experience spans working in the trenches of his family’s company, guiding other family enterprises as a legal expert, and eventually building his own business empire. At just 39 years old, Jordan has grown YARD 1 from an idea into a thriving company by blending traditional values with modern strategies, including metrics-driven decision-making and trust-focused leadership.
Why This Episode Matters
This episode emphasizes the importance of curiosity and openness. By exploring new ideas, trusting the process, and taking action on what you learn, you position yourself for continuous growth in both business and life.
In this Episode, We Discuss:
In this episode, Jordan and I explore:
- Embracing Chaos: Why finding comfort in unpredictability fuels innovation and personal growth.
- Persistence and Curiosity: How a “what if you couldn’t fail?” mindset helps overcome challenges.
- Metrics and Data Analysis: Leveraging numbers to guide decisions and boost profitability.
- Trusting Employees: Why gaining trust before implementing changes fosters a culture of collaboration.
Conversation Takeaways
- Success often lies in stepping outside your comfort zone.
- Challenge yourself to imagine what you’d do if failure wasn’t an option.
- Data-driven decisions enhance profitability and streamline operations. Use metrics as a roadmap to improve efficiency.
- Before enacting change, understand your team’s perspectives and present ideas in a way that earns their buy-in.
A Quote to Remember
“What would you attempt to do if you could not fail? I’ve always taken that very, very seriously. Because if you thought you could do it and there was no chance of it failing, what would you throw yourself at?” – Jordan Hanson
Light Bulb Moments – Episode 28
Embracing Chaos and Maintaining Curiosity with Jordan Hanson
The Light Bulb Moment of This Episode
Growth comes from curiosity, trust, and a willingness to step into the unknown-especially in areas you don’t yet understand.
Light Bulb Moments & Reflections from the Episode
- Be curious about new industries.
There is value in exploring spaces you don’t understand-learning expands your perspective.
- Trust matters.
Building trust is a key component of success in any business or relationship.
- Pay attention to metrics.
Understanding the numbers helps guide better decisions.
- Lead by example.
Your family and those around you will follow your lead.
- Reinforce learning through repetition.
Go back and listen again-there’s more value each time you revisit key ideas.
- Take risks.
Try something new and step outside your comfort zone.
- Apply what you learn.
Don’t just listen-implement at least one takeaway.
- Stay connected.
Mentally connect with others to deepen relationships and understanding.
- Keep building your toolbox.
Every new idea adds another tool you can use in business and life.
Connect with Jordan Hanson
- LinkedIn: Jordan Hanson
Connect with Me
- Website: Fornaro Law
- Podcast Website: LBM Podcast
Tune in to Episode 24 of Light Bulb Moments to learn from Jordan Hanson’s journey and discover actionable insights for embracing chaos, fostering trust, and thriving in business and life. Don’t forget to subscribe for more inspiring stories and practical wisdom!