In episode nine of Light Bulb Moments, I’ll be speaking with Nancy Cummings, the owner and founder of Cummings Marketing/Communications. Nancy is a highly effective communicator and respected leader experienced in conceptualizing and organizing marketing and publicity campaigns and strategic partnerships that spur growth. Previously, she led the La Grange Business Association and directed its expansion as an influential business group in the western suburbs. Nancy’s passion for strengthening La Grange’s reputation as a small business hub and a destination for day tourism stems from her experience in the hospitality industry where she learned how to brand and package excitement while working with prominent hotels.
Meet Nancy Cummings
Nancy Cummings is a community advocate with a unique ability to bring people together. Her leadership at the La Grange Business Association helped transform the area into a destination for small businesses and tourism, demonstrating her commitment to local growth. Nancy’s strategic approach to problem-solving, her belief in collaboration, and her ability to listen and adapt make her a standout in the marketing and communications world.
Episode Highlights
In this episode, Nancy Cummings shares her wisdom on:
- Getting Involved with Business Associations: Nancy emphasizes the value of local business associations for small business owners. These organizations offer a built-in network, a sense of community, and endless opportunities for education, collaboration, and partnerships. Whether through a business association, a chamber, or a main street organization, getting involved locally is a must for fostering growth.
- Outsourcing and Hiring Experts: Nancy discusses the importance of recognizing when you don’t have all the answers and the strength in seeking advice from specialists. Outsourcing tasks and hiring experts, rather than feeling pressured to do it all, is a strategic way to focus on what you do best and let others handle the rest.
- The Art of Problem-Solving: According to Nancy, problem-solving is an art that requires brainstorming with clients, colleagues, and others in the industry. Studying competitors and how they approach challenges is key to learning and adapting. Being open to pivoting and making changes in the face of adversity is often the secret to long-term success.
- Listening to Understand: Nancy believes that one of the most underrated business skills is listening. Truly understanding people’s perspectives, engaging with them, and making them feel seen and heard is fundamental to building strong, lasting relationships.
Key Takeaways
- Engage with your business community and get involved locally.
- Effective problem-solving requires collaboration, brainstorming, and adaptability.
- Listen to understand and learn from others.
A Quote to Remember
“Business is all about relationships. It doesn’t matter what business you’re in.” – Nancy Cummings
Connect with Nancy Cummings
- Website: Cummings Marketing
- LinkedIn: Nancy Cummings
Tune in to this episode to learn how Nancy Cummings embraces the power of relationships, pivots in the face of adversity, and builds meaningful connections that drive success. Don’t forget to subscribe to Light Bulb Moments for more insights and inspiring conversations!