Dr. Jake Teeny

Listen to conversations with Dr. Jake Teeny on Light Bulb Moments.

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Episode 199: Emotion, AI, and the New Rules of Influence with Dr. Jake Teeny
In this episode, Phil Fornaro and co-host Vera Gavrilovich speak with Dr. Jake Teeny of Northwestern Kellogg about the psychology of persuasion, political polarization, and how AI is reshaping marketing and influence. Teeny explains why personalization can be powerful but also backfire when it feels