Marketing & Branding

Episode 45 : LBM Flash Moment: Converting Clients the Right Way

In this episode, I share my strategies for converting clients and customers effectively. I talk about the importance of identifying ideal clients—those who need your services and who you can provide the most value to. I also discuss the value of building relationships with strategic partners who can refer those ideal clients, creating a network […]

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Episode 24 : Be Ridiculously Easy To Do Business With Featuring David Avrin

In Episode 24 of Light Bulb Moments, I sit down with David Avrin, CSP, Global Speaking Fellow, and one of the most in-demand customer experience experts in the world. David has delivered actionable and engaging presentations to audiences across North America and in 24 countries, helping businesses future-proof their operations by understanding and connecting with

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Episode 20 : Using Creativity and Community to Drive Business Growth with Maria Marciniec

In Episode 20 of Light Bulb Moments, I sit down with Maria Marciniec, the owner of TATES Old Fashioned Ice Cream. Located in LaGrange, TATES is a destination where families can slow down, share smiles, and enjoy the charm of a simpler, old-fashioned era. Maria’s journey through various industries—from her family’s food business, Mr. Quicks,

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Episode 9 : Embracing Pivots and Building Meaningful Connections with Nancy Cummings

In episode nine of Light Bulb Moments, I’ll be speaking with Nancy Cummings, the owner and founder of Cummings Marketing/Communications. Nancy is a highly effective communicator and respected leader experienced in conceptualizing and organizing marketing and publicity campaigns and strategic partnerships that spur growth. Previously, she led the La Grange Business Association and directed its

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