Marketing & Branding

Doug Sandler has over 30 years of business experience as an entrepreneur and leader. His book, Nice Guys Finish First, is a #1-ranked Amazon Best Seller.  As a podcaster, Doug has interviewed Arianna Huffington from HuffPost, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff, and dozens of celebs. He specializes

In this episode, I discuss the concept of “WIFY” (What’s In It For You) versus “WIIFM” (What’s In It For Me).” I reflect on the importance of self-awareness and considering others’ perspectives. I share a personal anecdote about my father teaching me to think about my own interests. I also emphasize the value of helping

I share a story about using ChatGPT to find a restaurant, highlighting the value of presentations for businesses. I discuss a recent presentation on trucking and transportation, which led to new client connections and networking opportunities. I emphasize the benefits of presentations, including gaining strategic partners, creating content, and improving public speaking skills. Connect with

Mike Zaura serves as Senior Strategic Energy Advisor at Nania Energy Advisors, a respected energy services firm founded in 1999. Based in the greater Chicago area, he helps organizations reduce energy costs, navigate complex procurement decisions, and achieve meaningful sustainability goals. A Certified Energy Manager (CEM) and Certified Renewable Energy Professional (REP), Mike brings technical

I discuss my son Joey’s wrestling journey, highlighting his resilience and achievements at Elmhurst University. I then transition to elevator pitches, emphasizing the importance of tailoring them to specific audiences. I advise against a one-size-fits-all approach, suggesting that pitches should address the listener’s pain points and provide value. I share my elevator pitch, focusing on

I discuss the importance of effective takeaways in sales and business development. I emphasize the need to layer conversations, take detailed notes, and follow up promptly. I explain that proper takeaways demonstrate listening skills, provide a plan of action, and ensure accountability. I advise sending a recap email immediately after a meeting to reinforce commitments

I believe that client retention is one of the most important aspects of business. It’s not just about transactions—it’s about building long-term relationships. It is important to communicate proactively and truly understand your clients’ businesses. One of the things I’ve learned over the years is the power of reaching out without an agenda. Sometimes, a

In this episode, I share my strategies for converting clients and customers effectively. I talk about the importance of identifying ideal clients—those who need your services and who you can provide the most value to. I also discuss the value of building relationships with strategic partners who can refer those ideal clients, creating a network

In Episode 24 of Light Bulb Moments, I sit down with David Avrin, CSP, Global Speaking Fellow, and one of the most in-demand customer experience experts in the world. David has delivered actionable and engaging presentations to audiences across North America and in 24 countries, helping businesses future-proof their operations by understanding and connecting with