Marketing & Branding

Doug Sandler has over 30 years of business experience as an entrepreneur and leader. His book, Nice Guys Finish First, is a #1-ranked Amazon Best Seller.  As a podcaster, Doug has interviewed Arianna Huffington from HuffPost, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff, and dozens of celebs. He specializes

In this episode, I discuss the concept of “WIFY” (What’s In It For You) versus “WIIFM” (What’s In It For Me).” I reflect on the importance of self-awareness and considering others’ perspectives. I share a personal anecdote about my father teaching me to think about my own interests. I also emphasize the value of helping

I share a story about using ChatGPT to find a restaurant, highlighting the value of presentations for businesses. I discuss a recent presentation on trucking and transportation, which led to new client connections and networking opportunities. I emphasize the benefits of presentations, including gaining strategic partners, creating content, and improving public speaking skills. Connect with

Mike Zaura serves as Senior Strategic Energy Advisor at Nania Energy Advisors, a respected energy services firm founded in 1999. Based in the greater Chicago area, he helps organizations reduce energy costs, navigate complex procurement decisions, and achieve meaningful sustainability goals. A Certified Energy Manager (CEM) and Certified Renewable Energy Professional (REP), Mike brings technical

I discuss my son Joey’s wrestling journey, highlighting his resilience and achievements at Elmhurst University. I then transition to elevator pitches, emphasizing the importance of tailoring them to specific audiences. I advise against a one-size-fits-all approach, suggesting that pitches should address the listener’s pain points and provide value. I share my elevator pitch, focusing on

I discuss the importance of effective takeaways in sales and business development. I emphasize the need to layer conversations, take detailed notes, and follow up promptly. I explain that proper takeaways demonstrate listening skills, provide a plan of action, and ensure accountability. I advise sending a recap email immediately after a meeting to reinforce commitments